Clik here to view.
Customer Engagement Day Reveals New Issues and Opportunity
I recently attended the second in the series of customer engagement days organized by the Directors Club (GB & NI). The format of the event was the same as the first day that I wrote about and...
View ArticleClik here to view.
Splunk Provides Intelligence for Customer Analytics
Recently my colleague Mark Smith wrote about Splunk and its latest technology supporting analytics for IT on machine data and providing operational intelligence. I wasn’t familiar with the company,...
View ArticleClik here to view.
IBM Making Customer Analytics Smarter
When it comes to today’s customers, companies have to be smart if they are going to anticipate and meet new customer expectations. These days IBM talks about doing most things in “smart” ways. Recently...
View ArticleClik here to view.
Customer Analytics Deserve More Than Spreadsheets
I recently completed two closely related benchmark research reports, on next-generation customer engagement and next-generation customer analytics. The research on customer engagement shows that...
View ArticleClik here to view.
Customer Analytics Research Reveals Required Capabilities for Software
Our recently released research into next-generation customer analytics shows that the most participants (52%) use spreadsheets as a customer analytics tool. I recently wrote that while these popular...
View Article
